Zinc Media Launches New AI Label Cicada

Zinc Media has launched Cicada, a new AI label created to turn emerging technology into practical production tools across the Group.

Led by Zinc’s Chief Technology Officer, Olly Strous, Cicada will work with Zinc’s television, events and branded content labels to support projects across commercials, films, live events, training, education and television.

The launch formalises Zinc’s growing AI capability, bringing specialist expertise, creative experimentation and practical production support into one central team.

Cicada’s role is to help open up new creative possibilities across Zinc Media, while making production smarter, faster and more efficient. It will support teams across research, development, production and post-production, helping them use AI in ways that enhance their work rather than replace the human creativity behind it.

Cicada will not use AI for the sake of it, or as a gimmick. Its focus is on practical tools and ideas that help push work further, while keeping it unmistakably human.