Zinc Features in Televisual’s 2025 Entertainment Genre Report

Televisual’s latest Entertainment Genre Report spotlights how the genre is evolving – with comedy, streaming and the creator economy reshaping what audiences want and how they watch.

Entertainment is an increasingly important strategic pillar for us at Zinc Media Group, and we’re proud to be growing our footprint in this space. Tern TV’s entertainment debut The Inner Circle underlines how quiz remains in high demand, while Tern’s first move into reality, Race Against the Tide, will hit screens next year.

Andrea Hamilton, Creative Director of our entertainment label Electric Violet, is featured in the report as a leading voice in the genre. Andrea reflects on how digital has fundamentally changed the way entertainment is conceived – with indies increasingly thinking ‘ideas first, scheduling second’, and developing shows around sentiment and emotion rather than traditional slots.

Andrea also speaks to the rapid rise of the creator economy, noting that Creator TV hits are helping ‘to make television feel more relevant again’, and highlighting the trust and authenticity that creators bring to audiences. 

Read the full report by clicking the image below.