RNLI: More Than A Rescue Service

The RNLI is the charity that saves lives at sea. Powered primarily by kind donations, their search and rescue service has been saving lives for nearly 200 years. They are a charity founded upon and driven by their values of selflessness, courage, dependability and trustworthiness, with volunteers at their heart. Values shared by generations of supporters who have powered their lifesaving work through kindness and generosity for almost 200 years.

Client: RNLI

Producer: Zinc Communicate