ASDA Presents: Great Taste Expectations

Great Taste Expectations is a series of blind taste tests designed to surprise and delight the nation about the quality of Asda’s produce. An independent survey concluded that Asda products were ‘as good as or better than’ luxury store equivalents from retailers including Harrod’s, Selfridges and Harvey Nichols and this series brought this to brand truth to life emphatically.

Client: ASDA

Producer: Zinc Communicate