Insights into the global BTG culture, reinforcing the success of the company and the commitment and passion of its people
zinc produced nine corporate communications videos for internal and external audiences that maintain the unique values and culture of BTG plc as it transitions through growth. They showcase the company’s biggest assets – its people.
The Culture & Values video: ‘What makes BTG different?’ comprises a series of neat narratives that take place from waking to the end of the working day, cutting between lively, candid interviews and working situations to give a holistic perspective of how BTG staff approach their day-to-day working lives. It shifts typical perceptions of big pharma and presents a new genre of non-corporate video.