If you engage an advertising or marketing consultant, you probably won’t much from them about the value of the signage on your property. It’s more likely that they will extoll the benefits of  radio placements, TV, and newspaper advertisements.

The fact is, however, that many potential customers will “miss the message” because they aren’t in your target market. Perhaps they will tell you about direct mail, or maybe some online options: banner placement, search engine optimization, and search engine marketing. Read the rest of this entry »

LED tattoo signs are the futuristic version of the neon sign, and if you’re out to promote your tattoo business, they can be one of the best, most cost effective tools in your arsenal. Your good work is going to be your best business builder, but having an LED tattoo sign could easily be right there in the number two slot.

The biggest enemy of any business is anonymity. You could be the long lost love child of Kat Von D and Sailor Jerry, born to be the Picasso of the needle gun, and if nobody knows that your business exists, you are not going to have going to have a business for very long. Read the rest of this entry »

Neon tattoo signs can be a major boon to any shop. It wasn’t too long ago that tattoo shops were pretty rare. If you set up a tattoo shop in your area, you were probably the only person that was doing it, and everyone looking for some body art was going to come there.

But then the industry boomed, and everybody and their brother who could wield a needle started to open up shops, and all of the sudden you need more than just mere existence to bring in the customers. Now you needed to get their attention. Read the rest of this entry »

Signage, according to the small business administration, is of the lowest-cost and most effective forms of advertising you can find for your small business.

According to a study from the SBA entitled: “The Importance of Signage for your Business”:

For most businesses, the most cost-effective and
efficient form of advertising to potential customers is
on-premise signage.

Of course, your choices for on-premise signage range from smart low-cost options, all the way up to extravagant, high-cost choices.

At the low end, the most effective signs are most likely windowfront LED signs and Neon Signs.  Starting at under $100, they are typically eye-catching, inexpensive, and easy to customize with your business name or phone number. Read the rest of this entry »

ZincMedia, Inc,  is a niche web media company in the Dallas Fort Worth area.